BaoBabe began with a simple question that I couldn't shake.

While travelling overseas, I discovered menstrual cups for the first time. I was amazed that women had access to a reusable period care option that was comfortable, practical, and could completely change the way they experienced their periods. Yet when I returned home to South Africa, I realised these products were almost impossible to find.

I remember thinking, Why should South African women have fewer choices?

That moment stayed with me, and it became the beginning of BaoBabe.

I didn't start BaoBabe because I wanted to sell period products. I started it because I genuinely believed women deserved access to better options, along with honest education to help them make informed choices about their own bodies.

What began as one woman's mission has grown into a brand trusted by thousands of women across South Africa. Every message from someone who says they've had a more comfortable period, gained confidence, or finally found a product that works for them reminds me exactly why I started this journey.

Today, every BaoBabe product is created with the same purpose that inspired me all those years ago: to give women more choice, more confidence, and more comfort, while helping make periods feel like something to embrace rather than simply endure.

Thank you for allowing BaoBabe to be part of your story. It is a privilege I never take for granted, and I'm so grateful you're here.